SOCIAL BUSINESS
History
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In 2009, the French NGO Entrepreneurs du Monde, decided to launch a project called «Save for a Stove » in Burkina Faso, aiming at distributing clean cookstoves through microfinance institutions. Two years later and despite a limited workforce, over 6,300 cookstoves had been sold. The success of this project led Entrepreneurs du Monde to expand on it by creating a social business with its own identity and staff. Nafa Naana was born.
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Activities
rTo reach its target population and maximize its impact, Nafa Naana builds an innovative distribution network supported by technical and financial services, while fostering demand for energy products through awareness-raising campaigns. Nafa Naana’s core of activities is structured around three major axes: access to information, access to products, and access to financial services.
Access to information
Nafa Naana leads many information and awareness-raising campaigns such as hands-on product demonstrations at local markets, workshops with beneficiaries and retailers, media communication, etc
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Access to products
Nafa Naana has three shops where the entire line of energy products are sold. Plus, the social enterprise develops partnerships with retailers and associations to further spread energy products. These partners become affiliated sellers and can receive a technical and/or financial support from Nafa Naana.
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Access to financial services
Nafa Naana designed financial services adapted to each of the actors involved in the value-chain. To distributors, it offers advance payments on orders to make sure they can afford to buy raw materials. For retailers, it implements a system allowing them to pay Nafa Naana’s products only once they have managed to sell them. To Grands Comptes, it offers payment facilities like periodic repayments.
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